1947 Tech 🇮🇳: 103

Once a week newsletter: Insights on Tech, markets, startups, venture capital, and foreign investments in India

1. App firms see more adoption from small-town India

The difference between Chinese global companies and the US global companies when expanding to India.

Chinese companies start off by targeting rural, tier 4, 3, 2 cities and then expand to metro cities. Thus, they have had great success in India.

In fact, out of the top 10 most downloaded apps in India, 6 are Chinese apps.

TikTok is a great success story.

Whereas, US global companies start off by targeting metro cities.

Good that they get it now.

Digital apps like Stack Overflow, Wattpad and Headspace are seeing increased adoption in India, especially in small towns such as Mysore and Ludhiana, panelists at the App Economy.

ET GBS: App firms see more adoption from small town India 

2. BharatPe signs up 11 Indian cricket players as brand endorsers

If you can ride the wave of the following. You can win big in India. Especially when the competition is fierce.

• Cricket

• Bollywood (Movies)

• Politics

• Music

• Festival

• Food

Competing against the already established giants like PayTm, Google Pay and PhonePe is no joke. The guy (Ashneer, founder) just gets it.

BharatPe brought on Salman Khan (Bollywood star) who resonates with almost everyone in rural India and small towns in India.

Then they brought Cricket on board. Cricket is embedded in Indian culture.

Flush with $75 million Series C funding, fintech platform BharatPe has signed up 11 Indian national level cricket players as its brand ambassadors.

BharatPe signs up 11 Indian cricket players as brand endorsers

3. India Venture Capital Report 2020

An excellent report on Venture Capital in India.

Highly recommended. You can thank me later :) 

Of course for the recommendation. I’m just a curator.

India Venture Capital Report 2020

Worth Reading:

1. The most innovative companies of 2020 in India Link

2. Digital payments services hit as RBI puts Yes Bank under moratorium Link

3. TPG, Lupa, Chrys Capital & Advent plan new innings with Dream11 Link

4. Amazon all set to enter India’s food delivery market Link

5. Growth and late-stage financing rounds under virus attack Link

A week in Review:

Thank you for reading. Please share any feedback, questions or comments with me on Twitter :)